Happy International Coffee Day!

Because You Cared, (Things &) Coffee Got Better.

Two decades ago, coffee was an afterthought. Bitter. Burnt. Mass-produced. Something to get you through the day — not something to savour. But slowly, quietly, things began to shift. And the shift didn’t start in boardrooms or factories. It started with people like you.

You asked questions — not just out of curiosity, but care. Where did this come from? Who grew it? Why does it taste like this? You didn’t just drink coffee. You listened to it. You learned how to treat it right — how to brew it with patience, how to taste it with presence. You taught your palate to pay attention. And in doing so, you taught the world to do the same. Because you cared, the industry had to. Roasters changed. Cafes evolved. Baristas became storytellers, stewards of something bigger than a drink. What was once overlooked became meaningful. What was once “just coffee” became connection.

This post is for you — The ones who saw more in a simple cup. The ones who believed it could be more — and made it so. Coffee didn’t change on its own. You changed it. And we’re better for it. So here’s to the ones who believed coffee could be more. Let's create a space that belongs to all of us. A place where curiosity, craft, and community come first. Let’s build this together. Let’s walk further, side by side.

Come taste the journey. Come shape what’s next.

Because this isn’t just coffee. It’s ours.

Happy International Coffee Day, Beanies!